Welcome to the BlueConic Doer Spotlight, where we highlight the hands-on doers using BlueConic to take their data strategies to new heights.
Today, we’re thrilled to hear from Rajeev Deepak Kannuru, Senior Web Developer at Infosys. Rajeev shares how he’s using BlueConic’s AI Workbench to transform the way the company engages with customers.
What's your role?
I am a Sr. Web Developer at Infosys.
What are the top three things you envisioned accomplishing with the BlueConic CDP?
We set out to accomplish three primary goals:
Leverage AI Workbench to gain deeper insights into our customers
Implement dynamic dialogues to better engage our audience
Enhance our segmentation capabilities for more precise targeting
What’s the most exciting thing you’ve done with your data using BlueConic?
One of the more interesting things we've done is use AI Workbench to segment our profiles. This has allowed us to understand our customers better and tailor our messaging more precisely.
What kind of results have you seen since working with BlueConic so far?
With AI Workbench, we’ve been able to segment our profiles into highly targeted groups and create multiple, personalized dialogue boxes that engage these segments in real time. We've also been able to seamlessly integrate data from Adobe Experience Manager (AEM) to build a more complete picture of our customers.
If you could give one piece of advice to a team just starting with BlueConic, what would it be?
My advice would be to take your time learning the platform. We’ve had some issues, like the automatic logout problem when working on dialogues. However, the benefits far outweigh the occasional inconvenience, and the BlueConic support team has been there to help us navigate any bumps in the road.
What’s next on your BlueConic journey?
Our next goal is to dive even deeper into the platform’s capabilities to truly unleash its full potential. Our journey with BlueConic is just beginning, and we’re eager to see where it will take us next!
