Customer Spotlight: How e.l.f. Implemented Predictive Modeling With First-Party Data

Overview

Founded in 2004, e.l.f. (Eye. Lips. Face) Cosmetics understands the personal and profound impact of skincare and beauty on their consumers. Recognizing that the key to fostering loyalty lies in understanding their customers' unique needs and preferences, e.l.f. embarked on a journey to amplify consumer voices and prioritize their preferences

Here's how they're using Experiences by Jebbit to do it!

Solution

e.l.f. collaborated with Jebbit to create personalized content, triggers, and quizzes that elevated the online shopping experience. Leveraging the data collected through Jebbit, e.l.f. implemented predictive modeling in their CDP, resulting in attracting new customers, re-engaging existing ones, and catering to diverse consumer segments.

Results

• 84% of customers completed quizzes

• 122s average engagement time per customer

• 11+ data attributes collected per customer

The Experience

Check out the No Budge Shadow Stick and Find Your Perfect Gift experiences for yourself!