Understanding Customers

Understanding Customers

Blog
Why Your Company Needs a Customer-Obsessed and Data-Led Approach

Most brands fail at true personalization. Forrester’s 6C strategy unlocks deeper customer insights beyond basic data, enabling exceptional experiences. Watch the webinar to learn more!

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Blog
Why First-Party Data is Your Acquisition Ally

First-party data is the key to smarter, cost-effective customer acquisition. It enhances targeting, builds trust, and ensures compliance—helping brands reach the right audience while maximizing ROI.

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Blog
Barking Up the Right Tree: Nestlé Purina’s Data Strategy for Customer Acquisition
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Blog
2025 Data Resolutions: Cleaning up the Holiday Chaos

Clean up holiday data by understanding customer intent (self-purchase vs. gifts) through quizzes and interactive tools to improve segmentation, message relevance, & Q1 marketing campaign performance.

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Customer Stories
Doer Spotlight: Maddy Souza from Wayfair

Maddy Souza at Wayfair shares how using Experiences by Jebbit has helped enhance customer engagement through personalized, interactive content, leading to increased click-through and conversion rates.

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Blog
Ramp Up Marketing With Customer Behavior Prediction Modeling

Customer behavior prediction modeling uses data and machine learning for real-time personalization, improve segmentation, and optimize campaigns, helping marketers anticipate needs and reduce churn.

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Customer Stories
Doer Spotlight: Emma Cichocki from MSG Sports

Find out how Emma Cichocki uses Experiences by Jebbit to enhance the way MSG Sports connects with its audience and create meaningful interactions that drive loyalty and excitement.

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Customer Stories
Doer Spotlight: Mike Gussiaas from Travel South Dakota

Learn how Mike Gussiaas of Travel South Dakota uses BlueConic to enhance visitor engagement through personalized data-driven strategies, improving segmentation, communication, and automation.

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Customer Stories
Doer Spotlight: Alejandra Tenorio from RMS Beauty

Alejandra Tenorio of RMS Beauty uses Experiences by Jebbit to personalize the customer journey, increase conversions, and improve retention through gamification and tailored product recommendations.

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Customer Stories
Doer Spotlight: Jack Kane from Live Nation

Discover how Jack Kane, Digital Product Manager at Live Nation, uses Experiences by Jebbit to create engaging fan experiences, collect valuable data, and connect brand partners with music fans.

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Webinars & Videos
Why B2C Demands a Customer Data Platform in 2025

Learn how Customer Data Platforms (CDPs) can transform your business. Watch our on-demand webinar for strategies on data integration, privacy, and scaling for ROI.

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Blog
Customer Spotlight: REN Skincare 'What's Your Skin Type' Quiz

Discover how REN Skincare (UK) boosts conversions and personalizes shopping journeys with Jebbit’s Skin Finder Quiz.

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Blog
Why You Need a Customer Engagement Platform

Learn how to build a powerful customer engagement platform by unifying data with BlueConic, enriching insights with Jebbit’s interactive experiences, and integrating with tools like Braze and Shopify.

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Blog
How to Build Better Customer Journey Touchpoints

Discover how optimizing your brand's customer journey touchpoints can boost satisfaction, engagement, and conversions by analyzing data, addressing pain points, and personalizing experiences.

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Podcasts
Why Great Marketing Should Feel Like Magic

Discover how first-party data and AI are transforming marketing by enabling personalized, empathetic customer experiences and freeing up time for creative, strategic thinking. Listen now!

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Blog
5 Innovative Ways Publishers Can Collect More First-Party Data

Discover five innovative strategies for publishers to build direct relationships with readers and thrive in a post-cookie world by leveraging first-party data.

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Blog
Future-Proofing Audience Data Strategies for Publishers

Learn how publishers can navigate the uncertain future of third-party cookies by embracing first-party data to build stronger audience relationships and future-proof their strategies.

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Webinars & Videos
Post-Cookie Playbook - What’s Next?

Learn how forward-thinking publishers are staying ahead of the curve with first-party, consent-based data and how you can future-proof your own data strategy.

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Blog
Customer Spotlight: Party City's 68% Conversation Rate with QuizBot

See how Party City engaged customers and boosted Halloween shopping with a fun, interactive experience.

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Blog
Transforming Reader Engagement: 3 Lessons from The Christian Science Monitor
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Reports & Guides
The State of Customer Data Activation

This report explores the barriers marketers’ encounter in effectively utilizing their customer data.

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Blog
The Complete Guide to Zero-Party Data Collection

Learn the best tactics for getting your customers to voluntarily divulge info you can use.

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Blog
Unlocking Potential: The Power of Integrated Pure-Play CDPs

Find out why more and more companies are investing in integrated, pure-play CDPs.

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Reports & Guides
2024 Gartner® Magic Quadrant™ for Customer Data Platforms

Discover why BlueConic was named the sole Challenger in inaugural Gartner® Magic Quadrant™ for Customer Data Platforms.

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Blog
First-Party Data 101: Everything a Marketer Needs to Know

Find out what first-party data is, why it’s valuable, and how you can start collecting it.

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Blog
From Cookies to Consent: How to Effectively Use First-Party Data for Marketing and Advertising
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Blog
Recession-Ready Retail: A First-Party Data Powered Approach

Discover how retail and consumer goods companies can leverage first-party data to thrive during a recession by retaining customer loyalty, optimizing costs, and delivering personalized experiences.

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Blog
Delivering Personalization with Purpose: A Strategic Approach

Learn how to tailor your personalization efforts strategically.

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Blog
Strategies for Effective Personalized Content Recommendations

Learn how publishers can increase reader engagement, retention, and revenue through personalized content recommendations.

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Blog
From Awareness to Advocacy: How First-Party Data Shapes Retail Success
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Blog
Best Practices for Optimizing Your AI-Powered First-Party Data Strategy
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Blog
Why Scholarly Publishers are Prioritizing First-Party Data: A Q&A With Colleen Scollans
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Webinars & Videos
Elevate Data Personalization Strategies

Find out how technology can bring personalization to life.

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Reports & Guides
Experiences by Jebbit Holiday Hit List Playbook

The ultimate blueprint to boost bottom-line sales this holiday season.

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Blog
Omni-Channel Clienteling: The Future of Retail

Today's top retailers build omni-channel clienteling strategies with a CDP to provide a highly personalized, high-quality CX for customers.

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Blog
Power Your Social Advertising with Rich First-Party Data

Fewer wasted impressions, increased conversions, and no more manual uploads. Liberate your data for effective social advertising campaigns.

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Reports & Guides
Identity Resolution with BlueConic

Download this solutions brief to learn why BlueConic’s unique approach to identity resolution is s faster and more accurate than other approaches.

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