Podcasts & Videos

Podcasts & Videos
Media Briefs: BlueConic’s Patrick Crane on Managing Data Strategies in Times of Constant Transformation
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Why Great Marketing Should Feel Like Magic

Discover how first-party data and AI are transforming marketing by enabling personalized, empathetic customer experiences and freeing up time for creative, strategic thinking. Listen now!

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Recruiting Top Marketing Talent in a Remote World: Strategies from BlueConic's CMO
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Data: Use it or Lose it to Win Customers

In this episode of The Content Marketing Virtual Summit, BlueConic CMO Patrick Reynolds shares invaluable knowledge on go-to-market strategies, data, and marketing leadership in the SaaS industry.

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Mastering Your Third-Party Data Deprecation Game Plan

Customer Success Manager Nicky Peterse discusses the escalating impact of consumer privacy regulation and third-party data deprecation across all industries.

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The Depth Era

In this episode of The Rebooting Show, BlueConic CEO Cory Munchbach discusses how publishing is shifting from prioritizing breadth to rewarding depth.

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The Remote CMO: Recruiting Top Marketing Talent in a Remote World: Strategies from BlueConic's CMO
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Sales Talk for CEOs: Leading with Empathy: How Cory Munchbach's Journey from Analyst to CEO Shapes her Leadership Today
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It’s Time to Treat Target Audiences How You Want to Be Treated

Explore the right—and wrong—ways to go about identity resolution and marketing data management, especially amid the loss of third-party cookies.

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Unlocking Growth: How CDPs Address Five Key Business Challenges

In this episode of the Millennium Live, BlueConic CEO Cory Munchbach discusses how CDPs tackle pressing business challenges and how BlueConic empowers organizations to maximize ROI, and more.

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How to Meet Customers Where They Are in Their Buying Journey

In this Episode of The Revenue Driven CMO, BlueConic CMO Patrick Reynolds discusses how to help buyers in their research, what CDPs enable marketers to do with data, and more.

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Transforming Sales: A Journey of Growth and Success

In this episode of the Org3D podcast, BlueConic CEO discusses her journey from data and analytics to go-to-market strategy and emphasizes the importance of true customer centricity.

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Being the challenger: Agility and risk-taking

In this episode of Brand Enabled: The Human Stories Behind Branding, BlueConic CMO Patrick Reynolds discusses how he puts his concepts into practice and how that has translated into business success.

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The Journey from 17th Employee to CEO

In this episode of Operations with Sean Lane, BlueConic CEO Cory Munchbach discusses the relationship between CEO and COO, the importance of asking questions, and traits that can hold CEOs back.

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The Future of Marketing Analytics

In this episode of DataFramed, BlueConic CEO Cory Munchbach discusses successful marketing strategies, the impact of privacy laws on data collection, the future of marketing analytics, and more.

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Cory Munchbach on the life of a Martech CEO

In this episode of Making Sense of Martech, BlueConic CEO Cory Munchbach discusses her journey to becoming CEO, what it looks like to lead a private equity-backed company, and more.

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The tsunami of crap has arrived

In this episode of The Rebooting Show, BlueConic Director of Sales Patrick Crane joins Brian Morrissey to discuss the state of subscriptions for publishers and the maturation of the market.

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The VentureFizz Podcast: Cory Munchbach - CEO of BlueConic

In this episode of the VentureFizz Podcast, BlueConic CEO Cory Munchbach talks all things BlueConic, lessons learned since becoming CEO, and more.

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Lessons from the Frontline: How to Build a Bulletproof Business Case for a CDP
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Beyond the Toy Store Shelf: Mattel’s Digital Transformation, Explained
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BlueConic - A CDP Built for Marketing Activations

In this episode of Marketecture podcast, BlueConic CEO Cory Munchbach discusses the history of BlueConic and how and why CDPs emerged, before diving deeper into the inner workings of our platform.

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How Remote Work Works in Today's Environment

In this episode of HR Data Labs podcast, BlueConic Chief People Officer Katherine Boardman discusses remote work and how companies can craft it for their employees' benefit.

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Transforming First-Time Buyers into Brand Devotees: How Relevant Experiences Foster Customer Engagement at Lovesac
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Do Customer-Centric RevOps Leaders Make Better CROs?

In this episode of the CRO Spotlight Podcast, BlueConic CRO Jackie Rousseau-Anderson speaks to Warren Zenna, CEO of the CRO Collective, about how data analytics leaders make great CROs.

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Unlock the Power of Smarter Customer Engagement for CPG with the BlueConic CDP
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Walking the Tightrope: How to Balance Personalization and Privacy in 2023
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Deliver Customer Centric Experiences Across Channels

Watch this on-demand discussion with Nicky Peterse, Principal Customer Success Manager, BlueConic about Delivering Customer Centric Experiences Across Channels.

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Elevate Data Personalization Strategies

Find out how technology can bring personalization to life.

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BlueConversations: CDP Use Cases in Telecom

Explore how global telecommunications companies use a CDP to increase operational agility, deliver personalized experiences at scale, and transform how their growth-focused teams work.

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BlueConversations: CDP Use Cases in Consumer Goods

Explore real-world examples of how consumer goods companies use a CDP to deliver better experiences, drive transformational growth and increase revenue.

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BlueConversations: CDP Use Cases in Retail

Explore real-world examples of how retailers use a CDP to bring customer lifecycle marketing to life and drive transformational growth across the organization to increase revenue.

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BlueConversations: CDP Use Cases in Financial Services

Explore real-world examples of CDP use cases for the financial services industry: balancing consent, privacy, personalized experiences and content relevancy, and driving customer engagement.

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Comoto Revs Up Omnichannel Marketing Efforts Across Their Family of Brands
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BlueConic Customer Data Platform

BlueConic CDP

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Integrating Customer Centricity into the Digital Marketing Transformation Roadmap
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Turn Your Mature Data Organization into a Revenue Machine

Watch this session from the INMA World Congress 2022 to learn how you can turn your first-party data asset into a revenue-generating product.

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Apple’s Privacy Push

Discover how Apple’s privacy changes are impacting the mobile ad industry as a whole.

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The Data Clean Room Boom

Learn why data clean rooms are gaining pace amid the third-party cookie’s demise.

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Winners and Losers of Apple’s Privacy Changes

Discover the biggest winners and losers from Apple’s privacy-related changes.

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Podcasts & Videos
Deconstructing Data

In this episode of the BDEX podcast, BlueConic CEO Cory Munchbach discusses the intricacies of identity resolution, the impact of third-party data deprecation, and the importance of first-party data.

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BlueConic Data Clean Rooms Solution

Learn more about BlueConic’s data clean rooms solution.

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The Journey to Customer-Centricity: Transforming a Centuries-Old Company
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Inside Lovesac’s Data Strategy that Powers Customer Centricity

Join Sue Beckett, VP Digital Marketing and E-commerce at Lovesac, as she details the furniture retailer’s journey to creating a single customer view that serves a diverse set of stakeholders.

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Philadelphia Inquirer’s Roadmap to a Sustainable First-Party Data Strategy
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Planning for the Deprecation of Third-Party Data

Learn how to future-proof your data strategy and discover the challenges marketers must consider when navigating privacy regulations and third-party cookie deprecation.

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How Dennis Publishing Made First-Party Data Core to its Business Transformation
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Beyond the Cookie: Personalization for 2022

Watch this video to learn how you can get beyond the cookie in 2021 and straight to the core of identity in today’s digital world.

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The Third-Party Data Deprecation Playbook

This playbook outlines the 4 tools you need in your third-party data deprecation playbook to lead your organization successfully into a cookiless future.

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How a CDP Enables Operational Agility

Learn how BlueConic increases self-reliance among business users, reduces costs, removes barriers to experimentation and creativity, and ultimately, accelerates growth.

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Why Data & Analytics Leaders Are Embracing CDPs

Learn why data and analytics leaders from retailer and consumer goods brands are turning to customer data platforms (CDP).

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HEINEKEN USA’s Journey to Building Golden Consumer Records

Learn how HEINEKEN USA uses our customer data platform to enable its direct-to-consumer (DTC) engagement strategy.

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Identity Crisis: Media, Technology, and Data in the Next Decade

Discover how media leaders are focusing on social media, digital advertising, and data management to secure their place in the information ecosystem in the next decade.

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How VF Corp Made the Single Customer View a Reality

Learn how an iconic family of lifestyle brands transformed its marketing organization with a customer data platform.

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Overcoming Barriers to Cross-Channel Customer Experiences

Discover how you can deliver bespoke customer experiences to your audience across channels and boost your core marketing metrics and ROI.

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How Franklin Sports Built a Hyper-Personalization Strategy

Aaron Seitz from Franklin Sports explains how he developed a hyper-personalization strategy for his ecommerce brand using BlueConic's CDP.

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How America’s Test Kitchen Boosts Customer Engagement

America's Test Kitchen's Sarah Desmarais details how she consistently improves customer engagement thanks to audience data gleaned from BlueConic.

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Evolving from Personalization to Individualized Marketing

Watch our MarTech East 2019 panel discussion to learn how two BlueConic users deliver individualized marketing to their customers with our CDP.

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Behind the Digital Transformation of Bob’s Discount Furniture

Hear how Bob's Discount Furniture approached its digital transformation and enhances its lifecycle marketing with BlueConic's CDP.

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Interview with The Boston Globe’s Peter Doucette

Boston Globe Media grows its active subscriber base by delivering a personalized content and marketing experience across its distinct media properties.

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