Business Transformation

Blog
Mattel’s DTC Journey: Unlocking the Power of Customer Data

Discover how Mattel's DTC strategy, powered by customer data, is reshaping customer engagement and driving business growth.

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Doer Spotlight
Doer Spotlight: Mike Gussiaas from Travel South Dakota

Learn how Mike Gussiaas of Travel South Dakota uses BlueConic to enhance visitor engagement through personalized data-driven strategies, improving segmentation, communication, and automation.

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Blog
The Doer’s Guide to Turning Seasonal Traffic into Long-Term Gains

Set yourself up for success in 2025 by using BlueConic to capture data, optimize engagement, and drive conversions through personalized holiday experiences.

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Blog
Reimagining Revenue: Strategies for Data-Powered Diversification

Learn how unlock the power of first-party data to diversify revenue, enhance customer relationships, and drive sustainable growth with these five actionable strategies.

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Doer Spotlight
Doer Spotlight: Jack Kane from Live Nation

Discover how Jack Kane, Digital Product Manager at Live Nation, uses Experiences by Jebbit to create engaging fan experiences, collect valuable data, and connect brand partners with music fans.

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On-Demand Webinars
Why B2C Demands a Customer Data Platform in 2025

Learn how Customer Data Platforms (CDPs) can transform your business. Watch our on-demand webinar for strategies on data integration, privacy, and scaling for ROI.

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Blog
What Marketers Can Accomplish With Interactive Content

To stand out this holiday season, retailers should focus on delivering value through inspiration-driven experiences, like gift finders and personalized recommendations.

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On-Demand Webinars
Jebbit Experiences Build With Me: Holiday Edition

Discover how to quickly create a personalized holiday gift guide or product finder with Jebbit’s easy-to-use templates and expert support, boosting conversions just in time for the holiday season.

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Blog
How You Can Enable Next-Level CDP Marketing with a CDOS

Unlock the power of a Customer Data Operating System (CDOS) to create personalized, data-driven marketing strategies by unifying insights from multiple channels and enhancing customer engagement.

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Blog
Why You Need a Customer Engagement Platform

Learn how to build a powerful customer engagement platform by unifying data with BlueConic, enriching insights with Jebbit’s interactive experiences, and integrating with tools like Braze and Shopify.

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Blog
How to Build Better Customer Journey Touchpoints

Discover how optimizing your brand's customer journey touchpoints can boost satisfaction, engagement, and conversions by analyzing data, addressing pain points, and personalizing experiences.

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Blog
Driving Conversions and Sales: Strategies for Guiding Customers to Action
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Podcasts & Videos
Media Briefs: BlueConic’s Patrick Crane on Managing Data Strategies in Times of Constant Transformation
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Blog
Navigating the Customer Journey: Strategies for Boosting Engagement and Loyalty
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Blog
5 Innovative Ways Publishers Can Collect More First-Party Data

Discover five innovative strategies for publishers to build direct relationships with readers and thrive in a post-cookie world by leveraging first-party data.

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Podcasts & Videos
Why Great Marketing Should Feel Like Magic

Discover how first-party data and AI are transforming marketing by enabling personalized, empathetic customer experiences and freeing up time for creative, strategic thinking. Listen now!

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Blog
The Blueprint for Brand Reach: Proven Tactics for Driving Awareness

Discover how to effectively expand your brand reach and awareness in today’s competitive market with targeted strategies, designed to engage your ideal customers and drive transformative results.

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Blog
Transforming Reader Engagement: 3 Lessons from The Christian Science Monitor
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Blog
How The Advocate Is Forging Its Own Subscription Success Story With First-Party Data
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Blog
Understanding Your Customers: Proven Strategies for Success

Discover five strategies that you can use to achieve real customer understanding and drive tangible outcomes for your business.

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Blog
Introducing Real-Time Sync: Paving the Way for Smarter Personalization and a New Era of Composable Innovation
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Doer Spotlight
Doer Spotlight: Andrea Mooney from Nexstar Digital

Discover how Andrea Mooney, VP of Audience Platforms at Nexstar Digital, leverages BlueConic to unify audience data, streamline marketing campaigns, and enhance engagement with minimal resources.

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Blog
An Interview with Andrea Mooney: Lessons Learned from Nexstar’s Path to First-Party Data Innovation
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Blog
How Customer Understanding Drives Growth: The Power of Our Customer Data OS
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On-Demand Webinars
Unlocking Subscription Success with The Advocate

In this webinar, Kyle Whitfield of The Advocate, dives into how leveraging a CDP can transform your subscription strategy by enhancing subscriber acquisition, boosting retention rates, and more.

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Doer Spotlight
Doer Spotlight: Ata Ata from Simply Business

Discover how Ata Ata, Senior eCRM Manager at Simply Business hasbeen using BlueConic to enhance their data strategy, improve campaign performance, and capture more leads.

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Doer Spotlight
Doer Spotlight: Ryan Nakashima from Hearst Newspapers

Ryan Nakashima, Director, Product Management, Subscriptions at Hearst Newspapers harnesses the power of BlueConic to drive transformative results in subscription management and personalization.

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Doer Spotlight
Doer Spotlight: Jeremy Feldman from Anchorage Daily News

Jeremy Feldman, Director of Digital Audience at Anchorage Daily News, shares how BlueConic tenhance audience profiles, boost monetization efforts, and create a unified source of truth for data.

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On-Demand Webinars
Navigating the Data Deluge: Strategies for Putting Customer Data into Action with Technology Advice
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Doer Spotlight
Doer Spotlight: Nikki Johnson from Colgate-Palmolive

Nikki Johnson, Digital Data Analyst at Colgate-Palmolive, shares how BlueConic has helped revolutionize their digital strategy, doubling conversion rates and accelerating time to market.

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On-Demand Webinars
Enhancing Reader Engagement: Christian Science Monitor's Journey with Personalized Content Strategies
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Reports
The State of Customer Data Activation

This report explores the barriers marketers’ encounter in effectively utilizing their customer data.

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Doer Spotlight
Doer Spotlight: Lindsey Griffith from Endeavor Business Media

Find out how Endeavor Business Media's Lindsey Griffith uses BlueConic to automate data processes and create audience segments for personalized marketing campaigns that boost engagement and revenue.

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Doer Spotlight
Doer Spotlight: Lindsay Hull from Essity

Discover how Essity's Lindsay Hull and her team are harnessing the power of BlueConic to make data-driven, customer-centric decisions.

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Doer Spotlight
Doer Spotlight: Ryan Malec from Endeavor Business Media

Discover how Endeavor Business Media's Ryan Malec used BlueConic to develop a blockbuster new product that’s grown into a multi-million dollar revenue stream.

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Guides
BlueConic CDP Overview

BlueConic CDP gives you real-time data transformation ready for instant activation. Spend less time waiting and more time engaging — with no coding required.

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On-Demand Webinars
Smart acquisition: Powering growth through first-party data

Watch this webinar to learn how harnessing first-party data can revolutionize your customer acquisition efforts, potentially slashing costs by up to 50%.

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Podcasts & Videos
Data: Use it or Lose it to Win Customers

In this episode of The Content Marketing Virtual Summit, BlueConic CMO Patrick Reynolds shares invaluable knowledge on go-to-market strategies, data, and marketing leadership in the SaaS industry.

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Podcasts & Videos
Mastering Your Third-Party Data Deprecation Game Plan

Customer Success Manager Nicky Peterse discusses the escalating impact of consumer privacy regulation and third-party data deprecation across all industries.

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Reports
The Future of Data-Driven Advertising in Media & Publishing

Discover how media companies are future-proofing their revenue strategies today and their outlook on industry changes over the next five years.

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Podcasts & Videos
The Depth Era

In this episode of The Rebooting Show, BlueConic CEO Cory Munchbach discusses how publishing is shifting from prioritizing breadth to rewarding depth.

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On-Demand Webinars
Breaking Down The Tactics Anchorage Daily News Used to Grow Their Subscriber Revenue
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Podcasts & Videos
It’s Time to Treat Target Audiences How You Want to Be Treated

Explore the right—and wrong—ways to go about identity resolution and marketing data management, especially amid the loss of third-party cookies.

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Podcasts & Videos
Unlocking Growth: How CDPs Address Five Key Business Challenges

In this episode of the Millennium Live, BlueConic CEO Cory Munchbach discusses how CDPs tackle pressing business challenges and how BlueConic empowers organizations to maximize ROI, and more.

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On-Demand Webinars
Top 5 CDP Use Cases to Drive Growth and Revenue in 2024

Discover the top 5 real-world examples of how leading organizations are leveraging CDPs to drive growth and revenue in 2024.

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Blog
Unlocking Potential: The Power of Integrated Pure-Play CDPs

Find out why more and more companies are investing in integrated, pure-play CDPs.

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Guides
A Complete Guide to the Integrated Pure-Play CDP

In this comprehensive guide, we’ll take a closer look at integrated pure-play CDPs, exploring their defining features, advantages, and real-world applications.

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On-Demand Webinars
Behind the Curtain: Demystifying AI & Machine Learning to Jumpstart Efficient Growth
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Blog
WTH is an Invisible Experience?

Learn more about the rise of invisible experiences and what they mean for businesses and consumers alike.

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Podcasts & Videos
How to Meet Customers Where They Are in Their Buying Journey

In this Episode of The Revenue Driven CMO, BlueConic CMO Patrick Reynolds discusses how to help buyers in their research, what CDPs enable marketers to do with data, and more.

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On-Demand Webinars
Mastering Privacy in the Era of Invisible Experiences and Seamless CX
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Blog
How to Craft a Winning CDP RFP

Discover eight strategies for managing a successful CDP evaluation process.

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Reports
2024 Gartner® Magic Quadrant™ for Customer Data Platforms

Discover why BlueConic was named the sole Challenger in inaugural Gartner® Magic Quadrant™ for Customer Data Platforms.

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Guides
8 Strategies for Crafting a Winning Customer Data Platform RFP

Discover the key capabilities that should be on your CDP vendor comparison checklist.

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On-Demand Webinars
Ditch Data Dogma

Watch now to unlock the secrets to effective personalization and customer engagement by harnessing unique data insights.

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On-Demand Webinars
The Year Ahead in Publisher Subscriptions

Watch this webinar as The Rebooting's Brian Morrissey is joined by publishing leaders to discuss their outlook for the subscription market in 2024.

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Guides
A Publisher’s Guide to Mitigating Churn and Increasing Subscriber Retention
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Blog
Top Five Takeaways from BlueConic Connect: Retail Revelations

Check out the top 5 takeaways from BlueConic Connect: Retail Revelations.

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Blog
2023 CDP RFP Predictions Revisited

In January 2023, BlueConic experts made predictions on what to expect for RFP trends in the coming year. Discover how these predictions fared.

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Podcasts & Videos
The Future of Marketing Analytics

In this episode of DataFramed, BlueConic CEO Cory Munchbach discusses successful marketing strategies, the impact of privacy laws on data collection, the future of marketing analytics, and more.

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On-Demand Webinars
Unlocking Success in CDP Selection: 2024 RFP Trends

Discover the top RFP trends in CDP evaluation to shape your 2024 strategy.

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Blog
Enhancing Customer Retention in Retail & Consumer Goods

Discover how how retail and consumer goods companies can use first-party data to meet and exceed their customer retention and loyalty goals in today’s dynamic environment.

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Blog
From Cookies to Consent: How to Effectively Use First-Party Data for Marketing and Advertising
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Guides
The Customer Retention Handbook for Retail & Consumer Goods Companies
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Reports
The Total Economic Impact™ of BlueConic

Download the study to learn about the benefits and ROI companies gain after implementing BlueConic.

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Blog
2024 Outlook: Key Trends in Retail & Consumer Goods

Discover key trends are expected to redefine the retail and consumer goods landscape in 2024, offering both challenges and opportunities for businesses.

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Podcasts & Videos
The tsunami of crap has arrived

In this episode of The Rebooting Show, BlueConic Director of Sales Patrick Crane joins Brian Morrissey to discuss the state of subscriptions for publishers and the maturation of the market.

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Blog
Top Five Takeaways from the Women in Technology Leadership Forum

Discover five top takeaways from BlueConic’s first-ever Women in Technology Leadership Forum.

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Blog
The Hidden Link: How a CDP Can Improve Supply Chain Operations

Learn how harnessing the power of first-party data through a CDP can optimize performance, streamline logistics, and enhance customer satisfaction.

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Guides
The Customer Acquisition Handbook for Retail & Consumer Goods Companies
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Blog
Recession-Ready Retail: A First-Party Data Powered Approach

Discover how retail and consumer goods companies can leverage first-party data to thrive during a recession by retaining customer loyalty, optimizing costs, and delivering personalized experiences.

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Blog
Mitigating Churn and Increasing Subscriber Retention in Media and Publishing
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Blog
Cracking the Code: Turning Unknown Shoppers into Recognizable Customers
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Blog
Delivering Personalization with Purpose: A Strategic Approach

Learn how to tailor your personalization efforts strategically.

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Podcasts & Videos
Lessons from the Frontline: How to Build a Bulletproof Business Case for a CDP
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Blog
Adapting to AI-Driven Search: Survival Strategies for Publishers

Learn about a pressing AI threat that is emerging for publishers and what they can do to adapt.

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Podcasts & Videos
Beyond the Toy Store Shelf: Mattel’s Digital Transformation, Explained
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Guides
A Publisher's Guide to Effective Content Metering

Discover how an effective content metering strategy can significantly impact your subscription growth.

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Blog
Driving Revenue through Precision: Your Guide to Content Metering Using BlueConic
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Podcasts & Videos
BlueConic - A CDP Built for Marketing Activations

In this episode of Marketecture podcast, BlueConic CEO Cory Munchbach discusses the history of BlueConic and how and why CDPs emerged, before diving deeper into the inner workings of our platform.

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Blog
The Science of Similarity: How Lookalike Audiences Redefine Retail Audience Targeting
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Blog
3 Common Missteps Slowing Your CDP’s Time-to-Value

Explore common missteps in CDP implementation, including the importance of clear use cases, data readiness, and avoiding over-complication to accelerate time-to-value.

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Blog
Developing CDP Use Cases: A Guide for Marketers

Discover the importance of well-defined use cases to guide the selection and implementation of a CDP to achieve business goals.

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Guides
10 Things Your CDP Vendor May Not Be Telling You

Discover the right questions to ask when choosing a CDP vendor so you can make an informed choice for your business.

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Guides
10 Questions to Ask Your CDP Vendor

Ask these critical questions to ensure you choose the right vendor for your business.

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Blog
Strategies for Effective Personalized Content Recommendations

Learn how publishers can increase reader engagement, retention, and revenue through personalized content recommendations.

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Blog
Next-Level Marketing: Unlocking Potential with Generative AI and BlueConic
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Guides
A Publisher’s Guide to Personalized Content Recommendations

Learn how personalized content recommendations based on first-party data can help you boost customer engagement and revenue.

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Podcasts & Videos
Transforming First-Time Buyers into Brand Devotees: How Relevant Experiences Foster Customer Engagement at Lovesac
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Blog
How BroadcastMed: Oncology Division Sunset Their DMP and Grew Digital Revenue by 27%
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Blog
How Simply Business Used BlueConic Dialogues to Generate 55,000 MQLs in Under Six Months
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Blog
From Awareness to Advocacy: How First-Party Data Shapes Retail Success
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Blog
Five Proven Tactics Online Retailers and CPG Organizations Should Adopt When Building a First-Party Data Asset
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Blog
Best Practices for Optimizing Your AI-Powered First-Party Data Strategy
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Blog
Four Best Practices for a Website Redesign with BlueConic

Discover four tips that will save you time and resources while optimizing your website performance and the customer experience at the same time.

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Guides
CDP Use Cases in Consumer Goods

Get real-world examples of how consumer goods companies are using BlueConic to transform their customer relationships and accelerate growth that you can use as inspiration for your own business.

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Blog
What B2B Marketers Should Look for in a Customer Data Platform

Discover six factors that will help you make more informed decisions and ultimately choose the CDP that best aligns with your organization's long-term growth plans.

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Blog
DTC’s Evolving Role in Building Privacy-Led Consumer Experiences

In this Q&A, BlueConic Lead Principal, Retail Customer Success Khurram Moiz shares perspectives on how to leverage direct-to-consumer models into privacy-first customer experiences.

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Blog
Unlocking Revenue Potential: How Radio and Broadcast Companies Can Tune into Their Audience with First-Party Data and a CDP
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Blog
Why Scholarly Publishers are Prioritizing First-Party Data: A Q&A With Colleen Scollans
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